Coolshop was founded at 15:12 on the 25th of January, 2002 (it was a Friday).
"Why so late in the day?" I'll tell you why.
Our founding fathers were in the beginning of their twenties, when Coolshop was created, and when most people are in their twenties, they have not yet learned to get up in the morning. There are even rumours that one of the founders waited for the other one for many hours, because he was – and still is – a big believer in "little Friday".*
But they are brothers, and brothers bear with each other.