eShakti has disrupted women’s fashion with personalized clothing made to the customer’s size and height, and her preference in style. This empowering customer benefit has made eShakti grow 20 times in the last 7 years to leadership. Personalization is not a niche demand but a pervasive and deep need given the diversity in human shapes and sizes. Fulfilment is however hard. eShakti has cracked the code on doing it to scale with the use of technology and unit-production knowhow. Fashion customization that is easy, fast and affordable is the value proposition. With the new eShakti FX, with a click the dress morphs neckline, sleeve and length right in front of her eyes. To many customers eShakti feels as if the future is here!
