In the heart of SETSOFRAN is its founder: Setso, who designs and foresee every single piece of our collections and inspires others to unleash their fabulousness via chic and elegant styles. Fashion has always been part of Setso’s life which is reflected by her never-ending desire to stand-out in style.
Similar to the experience of likeminded, Setso was struggling to find outstanding outfits unique to her sense of style. Attractive styles were often issued with a luxury price tag or when an outfit appeared good; the quality was often below expectations. This experience was especially disappointing when shopping online.
Nevertheless, despite such obstacles, when a particular garment caught Setso’s eye, she was able to leverage each piece by chic styling to reach desired wow effect.
Boosted by ongoing positive feedback on her styles, being a source of advice among her friends and across social media, Setso decided to turn her passion into a business by designing unique outfits and creating an enjoyable online shopping experience for everyone. Now SFL fashion-forward customers can shop with confidence and forever looking stylish.
